2022
Year
2 Weeks
Duration
Branding
Project type
Applications
Problem
The company was to consolidate all its subsidiaries into a single entity and integrate its solutions under one unified service umbrella.
To achieve this, they required a new name, a refreshed visual identity, and an enhanced online presence to effectively represent the unified brand and reach a broader audience in specific localized markets such as UK, Germany, France and more.
Solution
I have launched a comprehensive branding campaign, in which thorough research was conducted on our competition, specific local markets , and a diverse range of clients. The deliverables included designing a new logo, selecting color schemes and fonts, creating office stationery, employee cards, branded office cups and shirts, patterns, and various marketing collaterals. Additionally, I developed the company’s tone and voice to ensure consistent communication across all platforms.
Brand style guide and strategy
Styleguide booklet
Branded tote bag
Produced employee cards
Collaterals for social
Produced office stationaries